Turn the heat down to low and cook for 10 minutes. Resist temptation, and do not lift the lid. Remove from heat and leave to steam for another 10 minutes.
When the time is up… you can take off the lid! Gently fluff up the rice with a rice paddle or wooden spatula and serve. Keep some aside for refills by simply covering the pot with a cloth and the cover. Preserve leftovers by dividing into portion-sizes while still hot, wrapping in cling wrap and keeping in the freezer (not the fridge!).